Jacobo Cobián black image

Who am I?

About
Jacobo Cobián image
Hello! My name is Jacobo Cobián. I am a multidisciplinary designer specialized in graphic design, winner of 3 Laus Awards.

Throughout these years, I have developed, both as a team and individually, branding, editorial, digital, audiovisual, motion, art direction, A.I. and product design projects. I have also done international projects in collaboration with the Stronganov Academy or the Frans Masserel Centrum.
Services
Graphic Identity

Creative Direction

Digital

Editorial & Graphic Design

Experimental Design

Motion Design

Product Design

Audiovisual & Photography

A.I. Design
Industries
Art & Culture

Media

Startups

Hospitality

Architecture

Fashion

Technology & Innovation

Sports

Experimental
How do I work?
Check icon
Determine needs and objectives
Black Arrow icon
Each project begins by determining and understanding perfectly the objectives to be met and the problems that the client wants to solve.

In this phase we will work on the "Work Breakdown Structure" that allows us to break down the different phases of the project in order to meet the established deadlines. In each phase, follow-up meetings will be held so that the client can make the corresponding approvals.
Searching icon
Analysis and research
Black Arrow icon
An analysis of existing data provided by the client will be carried out, followed by an adapted qualitative research. Through this research, we will be able to better understand the context and find possible strategies and methods to be able to approach the project correctly.
Concept icon
Concept
Black Arrow icon
Knowing the objectives, the context and the strategy to be followed, a common concept will be devised and built to bring everything together, turning it into a completely logical and solid project, but at the same time, it will be groundbreaking and differentiated.
Gear icon
Design
Black Arrow icon
I will design following the established concept, immersing myself and experiencing it in its entirety in order to find through my experience (and that of possible collaborators) the functional design that best suits.

I like to approach each job with the 5 + 1 senses. Discovering and trying new things at the beginning, learning along the way and getting it right towards the end. All this, moving in a balance between my knowledge, the unexplored, logic, my intuition and emotion.
Flag icon
Closing and lessons learned
Black Arrow icon
Each project is a learning experience for all parties involved that contributes to increase our experience. That's why I like to do a closing session where the client evaluates his satisfaction, determining what things he liked more or less about the way I work. Thanks to this feedback, I can constantly improve my work methodology.

In these sessions, from time to time, I like to include new ideas or projects that may be of interest to the client and their future growth.
Some clients I worked with